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Women On Wheels News

Local cycling initiative celebrates new partnership

25 April 2017

A Suffolk based cycling initiative is celebrating today following the announcement of a new partnership

Women on Wheels Suffolk (WOW Suffolk), which is a programme of women-only cycling events organised by local community partners with support from Suffolk’s most active county programme, is delighted to welcome Prominent PR, an Ipswich based full service PR agency, to the team.

The partnership aims to help increase awareness of the events and encourage more women and girls in Suffolk to take to their bikes, while raising money for charity. This comes after a recent announcement from the British Heart Foundation (BHF) which stated that more than 20 million people in the UK are inactive, with women being 36% more likely than men to be classified as inactive.

This year, Suffolk’s most active county programme has taken on responsibility for facilitating the programme and supporting the delivery and development of the events.

Colin Grogan, sport, health and inclusion development manager at Suffolk County Council said, “We are really pleased to welcome Prominent PR as a partner and feel this is a critical step to help raise awareness and increase participation, while raising valuable funds for charity. The report from the BHF last week provides even more evidence that we all need to be more active and we hope that by providing female-only cycling events it will encourage more women and girls to participate.”

Helen Rudd, director of Prominent PR, said, “We are thrilled to be partnering with WOW Suffolk. It’s a great cause which helps women to be more active while fundraising for local charities. As a team of ladies at Prominent, we understand how participating in exercise can be daunting for some and the fact that WOW Suffolk offers events for females means that the fear is eradicated while meeting like-minded women.”

In its 4th year, 798 women have already participated, raising £30,000 for charity. The events are aimed at women and girls with the first event for 2017 being held in Southwold on Sunday 2nd July. All capabilities are catered for, with three routes available (7 mile, 18 mile or 30 mile).

For further dates and more information on forthcoming events, please visit the WOW website.